The wrong tones can give readers the feeling of reading in another language while using a tone of voice allows you to: put you “in connection with the readers”; buy credibility. In addition to the right tone of voice, remember to give your text a logical and coherent structure that puts the user at ease, minimizing efforts. The power of social witness. Nothing can convince a person more than the real testimonials of another who, through the sponsored product, has improved their condition. To do this, when you talk about a brand or product, involve authoritative free essay writer and exploit social media by riding on services considered a source of social proof, such as Tripadvisor or Yelp. This will allow you to increase the security that the reader perceives in your regard, as he gets in touch with elements similar to him and for which he would have no reason to harbor distrust, and consequently to trust you. It goes without saying that encouraging each client to act as a witness, can only increase exponentially the functioning of this mechanism. Tell the stories because a good story is a powerful weapon to convince. This happens because the stories speak to the hearts of the people, relying on particular universally recognizable models.